Coping with the Stress of Public Speaking

Coping with the Stress of Public Speaking

It’s no secret that public speaking is stressful for most people.  Helping people cope with that stress is something I spend a good deal of my professional life working on, through blog posts, books, speaking, and one-on-one coaching. In Power Cues, I talk about the importance of self-talk, self-training, visualization, and other such forms of […]

Neuroscience Sees Red – Insights for Public Speakers

Neuroscience Sees Red – Insights for Public Speakers

A pair of studies I caught up with recently (here and here) explored the very human reactions of men and women to the color red – as worn by the opposite sex.  It turns out that red clothing increases the desirability of the other gender.  Specifically, women find men wearing red to be “higher in […]

Why Speakers Should be Helping Audiences Forget What They Know

Why Speakers Should be Helping Audiences Forget What They Know

There’s a particularly tedious kind of speaker that ostentatiously tries to teach his audience something by having the audience repeatedly recall some big idea, or some list, or the seven levels of . . . knowledge about a certain subject.  The hapless audience has to shout out, or chant in unison, or (worst of all) […]

How to Create Messages that Are Impossible to Ignore

How to Create Messages that Are Impossible to Ignore

I had the pleasure recently of chatting with Dr. Carmen Simon, a cognitive scientist who works for Memzy, a company that uses brain science to transform presentations. She’s also the author of Impossible to Ignore, published this year by McGraw-Hill, a book about crafting memorable messages using insights from brain science to make them more sticky. […]

How To Talk to Audiences so that They Remember What You Say

How To Talk to Audiences so that They Remember What You Say

Some recent research on memory and retention has important implications for public speakers everywhere who care about their audiences actually remembering what they’ve said. First of all, the good news. The human brain can retain ten times more than previously thought, a new study finds. That’s as much information as the entire Internet. It’s petabytes, […]

Audiences Don’t Remember What They Hear – Here’s How to Fix That Problem

Audiences Don’t Remember What They Hear – Here’s How to Fix That Problem

Regular readers of this blog will know that the statistics of remembering are unkind to public speakers everywhere. The research shows that people don’t remember much overall of what they hear and see in a speech, they don’t remember the details well, and they don’t retain stuff, especially, that they disagree with or that conflicts […]

How to Give a Memorable Presentation

Neuroscience is finally starting to crack the twin processes of remembering and forgetting – with important implications for public speakers. Important because, as I’ve talked about before, audiences forget more than they remember – a whole lot more – and the process of public speaking is a poor way to present information. At least, information […]