How Our Virtual World Has Changed the Communication of Selling – Part Three

How Our Virtual World Has Changed the Communication of Selling – Part Three

This is the third installment in a three-part series adapted from my recent book, Can You Hear Me” How to Connect with People in a Virtual World.  In the first part, I argued that the internet and the mobile phone have fundamentally changed the sales cycle. So, salespeople need to learn new techniques of selling, […]

How Our Virtual World Has Changed the Communication of Selling – Part One

How Our Virtual World Has Changed the Communication of Selling – Part One

The internet and mobile phone together have changed our notions of friendship, family relationships, work connections, and personal ties. And all of that has happened in a couple of decades, but especially the last ten years, thanks mostly to the sudden rise of the mobile phone (since the introduction of the iPhone in 2007).  Where […]

Three quick tips for improving your connection with your audience

Three quick tips for improving your connection with your audience

I posted the last time on the importance of the voice for an empathetic connection with your audience.  Of course, speakers who want to up their game will work on all possible ways of improving that connection; connecting with an audience is a goal all speakers want to achieve. And it can be tricky.  Becoming […]

What Should the Role of Speaker Bureaus Be in 2017?

What Should the Role of Speaker Bureaus Be in 2017?

Ever since the Internet blew apart the old analogue job of speaker bureaus – to present speakers to their buyers, the meeting planners and conference organizers – many bureaus have struggled to clarify their real purpose in our half-online, half-in-person world.  Some have indeed simply added more and speakers, trying to make up for the lack of […]

Q and A with Tucker Max

Q and A with Tucker Max

I’m taking a short break this week from posting about the principles of public speaking to put a couple of Q and As out.  This is the second. Enjoy!  Next week I’ll return to the principles of public speaking. The traditional book publishing business is getting up-ended in a number of ways.  Many of them […]

Speakers – What’s Your Digital Persona?

Speakers – What’s Your Digital Persona?

Speakers, when was the last time you took stock of your digital persona?  I was thinking of the phenomenon of our second, digital lives recently in light of the legislative moves to make erasing unfortunate parts of your digital past a right. For speakers, keeping track of your digital persona, updating it, and ensuring that […]

How Speakers Can Get Noticed Online

How Speakers Can Get Noticed Online

There are no shortcuts to getting noticed online.  It’s not about SEO or viral or Voodoo.  What is it about?  Let’s ask an expert, an SEO and viral expert, Arthur Tubman.  He says it’s actually all about content marketing. You see, I often get asked by clients and potential clients, both of the individual and […]