With the right story, your brand, your services, or your products can find willing buyers and make a connection with the public.
Does your organization have a story to tell the world about a new product? Do you need to get a message out to employees so that they get energized about your service offerings? We work with corporations, government agencies, and non-profits to develop their organizational stories and communication strategies. We work with executives to help them strengthen their presence and charisma and offer training programs that will raise the effectiveness of your presentations and personal interactions. We even have a course that raises the game of all your managers presenting internally and externally.
Too much information competes for your audience’s overloaded attention. We work with you to shape and structure your idea for change – whether it’s an internal initiative, or a new product announcement – to make it memorable and compelling. We help you find the story in your product or process – the story that audiences won’t be able to forget.
PR and Marketing
What’s the right communications vehicle for your message? Beyond the speech and the conference, is it a web site, a series of clever ads, marketing materials, or even a book? We help you develop your ideas, craft the messages, and then create the marketing plan that will get attention. We’ll turn those ideas or products into something the world wants to know about. When you reach out to a community, you need to do so with a very clear brand. Just because a product works, the world won’t necessarily pay attention. The organizations that stand out are those with well-crafted brands and active communities of fans and fellow enthusiasts. We help you with your ‘packaging’. We also help you get to grips with community-building tools like Twitter and Facebook. And we help craft promotional campaigns to get the word out to the right audiences – the ones that will take your idea and run with it.
Speech Writing and Event Planning
Do you want to take your story to an organizational town hall to spread the word? Or do you want to organize a world-changing conference for your customers to showcase some compelling new ideas, services, products? Are you an executive wanting to sharpen your skills for the internal storytelling you know is essential? Or are you a team that wants to get the word out to your customers and your public? We help you find the right venue to carry the right message to the right people.