The Uselessness of Speaker Ratings

One of the unfair realities of the professional speaking business is that celebrities get a pass when it comes time to rate the speaker after the speech.  And ratings are incredibly important to speakers because they are so essential for good buzz, repeat business, and long-term success. I’ve seen my fair share of celebrities speak, […]

How to Understand Your Audience

When I’m working with clients, we always start, not with them, but with their audience.  Sometimes clients find this a bit surprising, because like many first-time authors, when you ask them who their audience is, they’ll say, “Why, everyone!” That’s a mistake.  It shows you haven’t thought deeply enough about yourself and your message.  None […]