Summer Reading #15: The Buying Brain – Secrets for Public Speakers

Ever since I heard Dr. A. K. Pradeep, neuromarketing researcher extraordinaire, speak at SXSW this past March, I have been eagerly awaiting his book, The Buying Brain:  Secrets for Selling to the Subconscious Mind.  It’s out now, and I’m not disappointed.  Pradeep applies the new brain science to buying, advertising, and marketing, and the results […]

How to develop a paid public speaking career – IV: 3 Rules for Long-term Public Speaking Success

You’ve created both push and pull demand – you’ve wooed the bureaus and meeting planners and you’ve created a strong platform – and you’re getting inquiries.  What do you need to do to create a thriving, sustainable business?  Following are the three essentials for long-term success in the very tough business of (paid) public speaking.  […]

How to write, sell, and market a business book – VII: Marketing Your Book

We’ve arrived at that point you maybe never thought you’d get to:  you’ve written your book, it’s going to be published soon, and you’re ready to market it.  You’re ready because you’re smart and you’ve realized that your publisher is going to do nothing to promote the book.  It’s up to you.  If that shocked […]

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

So you’ve written that proposal, and it’s killer.  Remember, there’s still a long way to go.  And unfortunately, we’re at one of the hard parts of the journey.  You can’t approach a publisher directly.  This is one of those times in life when you need expert help.  If you go to a publisher directly, it […]

Current Speakers and their Books – II: Sally Hogshead

It’s an ADD world, information-saturated, and 24/7 – this everyone knows.  Sally Hogshead has figured out what anyone wanting some attention can do about the short attention span of our fellow humans.  In a word, what you have to do is fascinate your species.  Sally’s new book is called Fascinate:  Your 7 Triggers to Persuasion […]