SPEAKERS’ CORNER | What our favorite speakers are blogging about

Everywhere I go, people ask me, "what's the next big thing?"

It's a fair question, I guess. All of us would love to catch a trend-wave, and ride into the beach with our pockets full of cash. We read about it all the time, from the dotcom boom to the rise of social media. Part of it is that we don't want to be left out, toiling in the past.

Here's the problem with this search: When you find it, and know for sure that it's the real-deal, you are usually too late to get a free ride. It's matured a great deal, and you will need to bring some real innovative value to the table to join it in progress. A better way to think about the 'timing of your life' is to be in search of "The Next Big You." That is when your capabilities, passions and purpose intersect with a sustainable trend. It could be a business trend (like quality in the 80's) or a tech trend (like social media today). That's what happened to me. I didn't look for the next-big-thing, I looked for a trend that leveraged what I had to offer.

When I went to work at broadcast.com (AudioNet in 1997), I connected my evangelism skills and marketing acumen to online broadcasting and advertising. The next big "Me" was the guy that sold the internet's potential, direct online marketing and communications innovation. It wasn't that I jumped in at the right time, it was a matter of fit: The trend suited me.

So, stop your search for the next big thing and instead:

1. Identify three sustainable trends each January. They have financial value, are growing exponentially, and are generating tremendous buzz.
2. Outline your core skills, interests and passions each January. Hopefully, you are adding something to your personal resume each year.
3. Compare the two lists every month, to see if there's synergy. When you can straightline connect a trend with your potential, you now have something to pursue.

Whether by design or by accident, this is what all 'lucky' people do — those that are often labeled as in-the-right-place-at-the-perfect-time. Bill Gates, Mark Cuban, Mark Zuckerberg…. all of them made this connection and made their mark.

See comments.

More posts by Tim Sanders

• Is Permission Marketing Dead?
• How to give a pain free, highly customized talk
• Stay away from the pretty hate machines

• Go to Tim’s Blog
• Invite Tim to Speak
• Facebook
• Twitter
• Order Tim’s book: Saving The World At Work