The orange ticket, or the green ticket?

About Sally Hogshead

Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, Sally is a speaker, author, and brand innovation consultant, helping companies develop messages that persuade and captivate. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola and Godiva. Sally’s work and insights have been profiled by The New York Times, NBC, ABC, CBS and MSNBC. She’s been described by the press as “intrepid’ and an “advertising mastermind.” Reality TV show Making It Big named her “Advertising’s Icon” who has “changed the face of North American advertising.” In 2009, she was interviewed twice on NBC’s Today Show. A sought-after speaker, Sally leads keynotes for companies such as Starbucks and Microsoft, as well as innovation sessions around the world.