SPEAKERS’ CORNER | What our favorite speakers are blogging about
“Can I have your slides?” is probably the most common question a presenter gets asked. Here’s why you should never give them out…
If there is one rule of presenting that I constantly see broken, it’s the one where a presenter gives out their slides whenever they are asked. There are two very valid reasons why this is a bad idea:
Here’s one way to make everybody happy:
Never give out your slides. It’s not socially acceptable to do this, but — in the end — you are doing your audience a favour. What you should do is prepare and be comfortable handing out Speaking Notes. Speaking Notes is a document that walks people through your presentation (it can be done as a written document or in note form), and it has all of the content that you presented (the quotes, the stats, links to websites, Blogs, books mentioned, etc…). Speaking Notes can be as extensive or brief as you see fit. It should include the presentation name, date of presentation, your contact information and everything that you spoke about. It’s a document that will add value to your presentation, and it’s a document that frees you from presenting everything in bullet-point form or having to respond to emails weeks after your presentation about what you meant when you used a cute dog eating flowers to explain the power of Twitter.
Personally, creating Speaking Notes prior to even building the PowerPoint deck has always been a great way to organize my thoughts, play with the flow and figure out if the content I am presenting is worth the slide, or is best left to just being said live. Finally, it also allows to me structure the content and define a style.
Never give out your slides. Always give out robust and complete speaking notes.
About Mitch Joel
Mitch Joel is President of Twist Image — an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40). His newspaper business column, New Business — Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun. His first book, Six Pixels of Separation (published by Grand Central Publishing — Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller.
