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New research – published here for the first time – proves that executives who demand that Social Media ROI be calculated are hypocrites.
It's ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI.
Often, the first question I am asked at my talks is about ROI. So I turn the question back to the audience as you will see in this very short video shot on location at recent gigs in Amsterdam, Bahrain, Baltimore, Barcelona, Boston, Buffalo, Cleveland, Istanbul, Miami, Rotterdam, Stockholm, and Washington DC.
Direct link to Social Media ROI Hypocrisy on YouTube.
My recommendation to you when faced with executives who demand that you prove social media ROI is to point out the hypocrisy by asking them to show you the ROI of their Blackberry.
I conceived of this video and shot the location scenes myself at my gigs. The final video was produced and edited by my friends at Rewatchable.
Please share. Especially with those in your company who demand that ROI calculation.
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David Meerman Scott
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About David Meerman Scott
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.
Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more…
Books by David Meerman Scott
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- Dec 12 | Majka Burhardt
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Five Disaster Moves to Botch Your Pitch - Dec 8 | David Meerman Scott
Social Media ROI Hypocrisy - Dec 6 | Lisa Merlo-Booth
When It Comes To Speaking, Less Is Often More - Nov 30 | Mitch Joel
Is PowerPoint Making Us Stupid? - Nov 4 | Sally Hogshead
The fascinating Harvey Mackay - Nov 1 | Tim Sanders
Wanna rock your next presentation or speech? Tell a story that people will follow and act on. - Oct 18 | Mitch Joel
The Harsh Realities Of The Real-Time Web For Marketers - Oct 4 | Tim Sanders
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