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David Meerman Scott

One speech plus a dozen video cameras and a hundred people tweeting live

By David Meerman Scott | March 1, 2011

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In early 2011, I delivered a keynote speech about Real-Time Marketing & PR at the Marketing Sherpa Email Summit in Las Vegas.

A dozen people in the audience filmed the talk from different locations and nearly 100 tweeted it live.

I created a crowdsourced video, with inspiration from crowdsourced concert films by Radiohead and the Beastie Boys, to pull everything together to give you a sense of what it was like to be in the audience experiencing the talk in real-time.

Direct link to trailer in widescreen (2 minutes+) is here.

Complete crowdsourced video presentation (50 minutes).

I love applying real-time ideas to create a video about… well… real-time marketing & PR.

I wonder. Is there something you can do like this in your business?

My friends at HubSpot took this idea to create A 4-Step Guide to Producing Crowdsourced Video.

Daniel Burstein of MarketingSherpa blogged it here. Daniel says: "As I said when I introduced David at the Email Summit, we brought him in to help inspire marketers to take a fresh look at how they approach their marketing efforts. And kudos to David for holding himself to the same standard, breaking down the paradigm of what a professional speaker’s video could look like."

Thanks Daniel. This was a blast to do and I'm so happy that I was able to do it at your event.

What an incredible team effort this video was. Over 100 people worked on it. Thank you all so much!

Inspired by
Beastie Boys
Radiohead
Nick Morgan
Nikki Smith Morgan
Yukari Watanabe Scott

Special thanks to
MarketingSherpa
ExactTarget
MECLABS
MarketingExperiments
Shave Media
Public Words
HubSpot
Caesars Palace Las Vegas

Edited by
Shana Bethune

Producers
Daniel Burstein
Joel Book
Paul Clowe
Ryan Procopio

Virtual production manager
Dave Jackel

Onsite production manager
John Driscoll

Camera
Aaron Cannata
Kym Wootton
Andrea Johnson
Michelle Mogelson Levy
Amber Hanneken
Maggie Georgieva
Karen Rubin
Jeff Rice
Rory Carlyle

Original music
Audiobrain

Thanks to everyone who attended, blogged, tweeted, and participated in other ways.

See comments.

More posts by David Meerman Scott

About David Meerman Scott

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more…

Books by David Meerman Scott

Real Time Marketing and PR David Meerman Scott

New Rules of Marketing and PR David Meerman Scott

World Wide Rave David Meerman Scott

Purchase Trust Me   Purchase Give Your Speech   Purchase Working The Room