How to rebrand a company in six weeks without spending a fortune

By David Meerman Scott | Jan 10, 2011

Many companies go through the process of re-naming and re-branding and making all the associated changes that go with it. But the people I've spoken with who have done so usually feel they are ill prepared for the challenge and don’t know what to expect.

Here's a terrific ebook written by the marketing team at INgage Networks that captures their learning as they went through a recent rebrand. It is a fun and engaging story. If you're considering your own rebranding effort, check it out.

Download the free ebook:
How to rebrand a 10-year-old company in six weeks

"We're considering rebranding the company. Give us a proposal and your recommendations."

The prior name, Neighborhood America served the company well. But as the company grew, the name began to feel too small.

The ebook tells the story of how the marketing team took an aggressive approach that involved tight deadlines, minimal resources and limited budget. This ebook is written from the trenches and is very practical.

Disclosure: Several years ago I delivered a talk to the team at what was then called Neighborhood America.

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About David Meerman Scott

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more…

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