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Guy goes up to someone he finds attractive at a bar and first thing out of his mouth is: "Give me your phone number."
Girl sees someone she finds interesting at the local coffee emporium and starts the conversation off with: "How much money do you make?"
If you're a famous celebrity or amazingly hot this approach might work. However for mere mortals, you're not likely to get too far in dating world acting like this.
Yet this is exactly how many companies behave.
They require personal information including an email address and phone number before sending you a white paper.
They have inane "contact us" forms requiring you to reveal intimate details like how many employees work at your company before you can speak with a human.
The next time you have to design a marketing strategy, think about how you would approach it if you were trying to date the buyer.
About David Meerman Scott
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.
David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.
Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more…
Books by David Meerman Scott
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Home on the African Road - Dec 9 | Josh Linkner
Five Disaster Moves to Botch Your Pitch - Dec 8 | David Meerman Scott
Social Media ROI Hypocrisy - Dec 6 | Lisa Merlo-Booth
When It Comes To Speaking, Less Is Often More - Nov 30 | Mitch Joel
Is PowerPoint Making Us Stupid? - Nov 4 | Sally Hogshead
The fascinating Harvey Mackay - Nov 1 | Tim Sanders
Wanna rock your next presentation or speech? Tell a story that people will follow and act on. - Oct 18 | Mitch Joel
The Harsh Realities Of The Real-Time Web For Marketers - Oct 4 | Tim Sanders
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