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  • PUBLIC WORDS SPEAKER FORUM 2010

Agenda

Programme for June 11, 2010

Day One of our Speaker Forum will be jam-packed with detailed discussions with our experts and speakers. There’ll also be plenty of opportunity for face-to-face networking.

Keynote Speaker Steve Farber

Forum Keynote Speaker

A Successful Public Speaker Tells How He Did It
Steve Farber

Steve is one of the most sought-after public speakers working today. His first two books, The Radical Leap and The Radical Edge are already classics in the authentic leadership field. His most recent book, Greater Than Yourself, calls leaders to help lift up people to roles ‘greater than themselves’ in a bold reinvention of mentoring. Steve is always provocative, fun, and captivating and a Steve Farber speech truly changes the world for its audience.

Speaker Mark Bloomfield

Messaging and Content Development:
How to find your audience
Mark Bloomfield

Mark has been a leader in the publishing world for many years, first at Random House, then at Harvard Business School Press, and now as an independent consultant. Mark has worked with many of the world’s best known thought leaders. Among the many bestsellers he has handled are the million-copy bestseller Blue Ocean Strategy coauthored by Chan Kim and Rene Maugborne, A Sense of Urgency by John P. Kotter, The Innovator’s Solution by Clayton Christensen and The Bill James Baseball Abstract. Mark has worked on book projects with numerous clients including LL Bean, Booz Allen Hamilton, Deloitte, Fallon Worldwide, Paramount Pictures, Forrester Research, Gartner, and Universal Studios.

Speaker Nick Morgan

How to Structure the Content and Deliver the Best Speech of Your Life
Dr. Nick Morgan, Public Words Inc

Nick is passionate about improving public speaking around the world. In his blog, Nick regularly takes on PowerPoint, famous speakers that are not as good as they should be, and public speaking myths and bad practices. His first book, Give Your Speech, Change the World, has become the classic text on public speaking. His second book, Trust Me: Four Steps to Authenticity and Charisma, integrates the latest brain research with ancient Greek rhetorical secrets to show speakers how to change the world and electrify audiences.

Speaker Pam Slim

How to Use Social Media to Create an Audience that Wants to Hear You Speak
Pam Slim

Pam’s open letter to CEOs about the sorry life of workers in cubicles launched Escape from Cubicle Nation, the blog, and then the bestselling book. Pam’s approach to the world of work is refreshingly candid, direct, and offers inspiration to entrepreneurs and would-be entrepreneurs everywhere.

A Literary Agent’s Perspective:
What It Takes to Get a Speaker’s Book Published
Esmond Harmsworth,
Zachary Shuster Harmsworth Literary Agency

Esmond is one of the most successful literary and entertainment agents working today. ZSH Literary & Entertainment Agency represents Pulitzer Prize winners, best-selling novelists, and experts in fields ranging from military strategy to psychology to business. Every year, ZSH places projects with Warner Brothers, Universal, and Fox Studios, as well as Random House, Simon & Schuster, and many other major publishing concerns.

A Publisher Speaks:
What You Should Know about the Publishing Business
Jeff Kehoe, Harvard Business Review Press

Harvard Business Review Press is the gold standard for business books, and Jeff has served in his current role, Senior Editor, for a decade, overseeing some of the 21st Century’s most important books.

The Speakers’ Bureau and You:
How to Work Well with the Best
Martin Perelmuter, President, Speakers’ Spotlight

Martin is a voice for sanity and integrity in an increasingly tough and fractured business. His bureau, Speakers’ Spotlight, is known for its wonderful care of both speakers and meeting planners. To date, Speakers’ Spotlight has booked more than 12,000 speaking engagements in over 30 countries worldwide.

A Corporate Event Planner tells us what goes on behind the scenes: What You Need to Know to Get Hired Again
Christine Carlson, V-P, PrudentialFoxRoach

Christine and PrudentialFoxRoach are survivors and standard-bearers for integrity in an industry that has faced tough times. PruFoxRoach has grown since 1886 into the No. 1 single-market realtor in the US. Their conferences are legendary for thought-provoking speakers, fabulous venues, and fun.

Improv and Public Speaking
Steve Kleinedler, ImprovBoston

The first city of Improv, Boston has many wonderful improv groups, but only one ImprovBoston. Steve Kleinedler is fast, funny, and fabulous. Steve will close the day with what we hope will become a Speaker Forum tradition: an improv demonstration and contest that will encourage all speakers present to develop their ability to respond in the moment to whatever an audience sends their way!

Showcase

Programme for June 12, 2010

Day Two of our Speaker Forum will feature a showcase of some of the most interesting speakers currently on the circuit. These presentations will be recorded, and a panel of industry experts will review the speeches and provide real-time feedback. Participants will receive professional-quality DVDs of their speeches to use in their marketing. In addition, for those who don’t want to attempt an entire speech, we’ll be recording 3-minute clips for promotional use on the Web.

Attendees will gain an insider’s knowledge of the speaking business and an understanding of what it takes to establish and sustain a successful public speaking career.

SHOWCASE SPEAKERS APPEARING ON JUNE 12, 2010

David Meerman Scott

Real-Time Marketing & PR
How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

David Meerman Scott

David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

Now, in Real-Time Marketing & PR, Scott opens eyes again with his groundbreaking ideas on the opportunities (and threats) inherent in today's always-on, 24x7, instant business environment. Real-time marketing and public relations is when organizations respond to events as they occur. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Josh Linkner

Disciplined Dreaming™
A Five Step System for Business Creativity

Josh Linkner

Competitive advantage in the marketplace used to be defended with complex supply chains, high cost of entry, and technological advances. Now, your business can be supplanted overnight by someone with a broadband connection and an idea. How are you re-tooling your organization for creativity? In this interactive talk, Josh shows participants how to jump-start their creativity for business advantage. Attendees will learn specific techniques to protect themselves from the competition, create new products, and expand marketshare.

Partnering with the Kennedy School allows us to hold the event in the historic Taubman building on the Harvard campus, where many world figures have spoken.

WHO SHOULD ATTEND?

You should attend this event if you are:

  • A professional speaker looking to increase your speaking opportunities
  • An author thinking about public speaking
  • A consultant who wants to speak at conferences and meetings in order to increase business opportunities
  • A business executive who wants to increase your public profile
  • An expert who wants to share your expertise with the world
  • An industry professional who wants to network and get to know some interesting speakers

Please contact Nick Morgan or Nikki Smith-Morgan if you would like more information about this event.

Telephone: (617) 273.8385

Nick Morgan, nick@publicwords.com

Nikki Smith-Morgan, nikki@publicwords.com

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