How Speakers Can Get Noticed Online

How Speakers Can Get Noticed Online

There are no shortcuts to getting noticed online.  It’s not about SEO or viral or Voodoo.  What is it about?  Let’s ask an expert, an SEO and viral expert, Arthur Tubman.  He says it’s actually all about content marketing. You see, I often get asked by clients and potential clients, both of the individual and […]

The Insider’s Guide to Successful Professional Speaking in 2017

The Insider’s Guide to Successful Professional Speaking in 2017

Happy New Year to all, and here’s to a successful, passionate, clarity-filled year for all of us as public speakers in 2017.  As I noted before the break, we are working in turbulent times – at least we truly believe that to be the case, which is what matters for our stress levels – and […]

Twenty Questions for Public Speakers

Twenty Questions for Public Speakers

One of my favorite blogs is Warren Berger’s A More Beautiful Question. His questions are always illuminating – before even the answers start to flow. And that of course is his point. Recently Berger has identified the changing nature of leadership from authoritarian to more coach-like as part of a cultural move from answers to […]

How To Develop Great Thought Leadership Ideas

How To Develop Great Thought Leadership Ideas

Over two decades of working with clients to develop thought leadership, speeches, books, brands, and thriving online communities, we’ve come up with a lot of ideas. And I’m often asked how we do it. My response is always, “We ask more questions in a day than your significant other will in a lifetime.” That’s an […]

Why Going Viral May Be the Worst Thing That Happens to Your Business

Why Going Viral May Be the Worst Thing That Happens to Your Business

The dream of the modern marketer is the viral video, or Internet sensation, or meme. Once you’ve got that, you have it made, right? It’s the modern business equivalent of the old fairy tale line, “and they lived happily ever after.” What’s not to like? You’ll be feted by the media, courted by the money […]

The Mysteries of the Mind and Communications

The Mysteries of the Mind and Communications

We’re only just beginning to understand how the mind works. As communicators, we still need to leaven our smugness when, say, a speech goes well, or a meeting, or a conversation, with humility. That’s because the huge majority of our communications are unconscious – and most of us are unintentional, unaware, unconscious communicators. I’ve been […]

The Three Mega-Trends Affecting Public Speakers Today

The Three Mega-Trends Affecting Public Speakers Today

I blog all the time about the latest neuroscience as it affects communications and public speaking. It’s also important not to neglect the bigger trends, so in this post I’m stepping back from the fray to identify the three mega-trends that I see affecting professional public speaking today. If you’re a keynote speaker, then you […]

The Five Building Blocks of A Successful Speaking Career

This post is the second in an occasional series about professional speaking careers. I often get asked about how to become a successful (i.e. sustained) professional (i.e., paid) speaker. My response, from many years of working with people to establish, to ramp up, and to sustain professional speaking careers, is that there are five essential […]

Does It Matter What You Wear?

Speakers frequently ask me about what to wear for their big day. My advice is always the same. Now, a study has come along from Abraham Rutchick, a professor of psychology at California State University, that adds a new wrinkle. First, there are the basic ideas I recommend that haven’t changed.