Tough career love for speakers

Tough career love for speakers

I often get asked by already-pro speakers, and near-pro speakers, how to take their speaking game higher.  They ask me questions like: How do I kick-start my career?  What will be that easy path to success?  What are the secrets to cracking the nut of getting all the highly-paid speeches you can handle?  Ah, if […]

What Should the Role of Speaker Bureaus Be in 2017?

What Should the Role of Speaker Bureaus Be in 2017?

Ever since the Internet blew apart the old analogue job of speaker bureaus – to present speakers to their buyers, the meeting planners and conference organizers – many bureaus have struggled to clarify their real purpose in our half-online, half-in-person world.  Some have indeed simply added more and speakers, trying to make up for the lack of […]

David Meerman Scott Launches Signaturetones.com

David Meerman Scott Launches Signaturetones.com

David Meerman Scott is an old friend and former client (back in the day when he was developing his current mastery of public speaking and the new rules of marketing and PR — also the title of his perennial best-seller on the topic).  Now, he’s a pro in constant demand, and yet he somehow found […]

How Speakers Can Get Noticed Online

How Speakers Can Get Noticed Online

There are no shortcuts to getting noticed online.  It’s not about SEO or viral or Voodoo.  What is it about?  Let’s ask an expert, an SEO and viral expert, Arthur Tubman.  He says it’s actually all about content marketing. You see, I often get asked by clients and potential clients, both of the individual and […]

The Insider’s Guide to Successful Professional Speaking in 2017

The Insider’s Guide to Successful Professional Speaking in 2017

Happy New Year to all, and here’s to a successful, passionate, clarity-filled year for all of us as public speakers in 2017.  As I noted before the break, we are working in turbulent times – at least we truly believe that to be the case, which is what matters for our stress levels – and […]

Twenty Questions for Public Speakers

Twenty Questions for Public Speakers

One of my favorite blogs is Warren Berger’s A More Beautiful Question. His questions are always illuminating – before even the answers start to flow. And that of course is his point. Recently Berger has identified the changing nature of leadership from authoritarian to more coach-like as part of a cultural move from answers to […]

How To Develop Great Thought Leadership Ideas

How To Develop Great Thought Leadership Ideas

Over two decades of working with clients to develop thought leadership, speeches, books, brands, and thriving online communities, we’ve come up with a lot of ideas. And I’m often asked how we do it. My response is always, “We ask more questions in a day than your significant other will in a lifetime.” That’s an […]

Why Going Viral May Be the Worst Thing That Happens to Your Business

Why Going Viral May Be the Worst Thing That Happens to Your Business

The dream of the modern marketer is the viral video, or Internet sensation, or meme. Once you’ve got that, you have it made, right? It’s the modern business equivalent of the old fairy tale line, “and they lived happily ever after.” What’s not to like? You’ll be feted by the media, courted by the money […]

The Mysteries of the Mind and Communications

The Mysteries of the Mind and Communications

We’re only just beginning to understand how the mind works. As communicators, we still need to leaven our smugness when, say, a speech goes well, or a meeting, or a conversation, with humility. That’s because the huge majority of our communications are unconscious – and most of us are unintentional, unaware, unconscious communicators. I’ve been […]