Does It Matter What You Wear?

Speakers frequently ask me about what to wear for their big day. My advice is always the same. Now, a study has come along from Abraham Rutchick, a professor of psychology at California State University, that adds a new wrinkle. First, there are the basic ideas I recommend that haven’t changed.

What Was That CEO Thinking?

What’s up with the McDonald’s CEO? Steve Easterbrook, the McDonald’s CEO, delivered a video statement to the business community and McDonald’s franchisees around the world recently. The result is a classic example of how not to do it. His performance is spectacularly awful on a number of levels. CEOs and communications people everywhere should watch the video […]

What’s the secret to learning?

What’s the secret to effective learning? That’s a question that educators, teachers, professors, researchers, and the Armed Forces have been asking for as long as there have been educators, teachers, professors, researchers and so on. It seems obvious that trying hard would be key to successful learning, doesn’t it? Surely the more effort you put […]