les-gold-for-what-its-worthLes Gold is the pawnbroker extraordinaire who built his 3rd-generation pawn business into an empire, along with a TV show and a bestselling book.  (Full disclosure – we helped him with the book.)  We had a great time working with Les to create the book, and I thought it would be fun to share some of Les’ insights and stories with the readers of this blog.  Les is a master negotiator, something we all do everyday in ways big and small, so listen to Les to pick up a few tips about how to do that better.  Here goes — Les Gold, star of Hardcore Pawn, author of For What It’s Worth:  Business Wisdom from a Pawnbroker, and a negotiator with a heart of gold.  Enjoy!

Les Gold Podcast