Neuromarketing and Public Speaking – Summer Reading #9

The new science of neuromarketing has a good deal to offer public speakers who want to succeed with their audiences by delivering memorable speeches.  In their book Neuromarketing:  Understanding the “Buy Buttons” in your Customer’s Brain, marketers Patrick Renvoise and Christophe Morin give a simple, lucid account of the basics of brain science as applied […]

John Maxwell on Communications — Summer Reading, #3

It’s all about connection.  If you’re already a John C. Maxwell fan, his advice on successful communication – and public speaking – won’t surprise you.  His new book is Everyone Communicates, Few Connect.  The book is a great introductory primer for speakers early in their careers, and a nice reminder for more advanced professionals.  Maxwell […]