How to develop a paid public speaking career – V: What you need

Let’s talk about the marketing materials you need to develop a paid public speaking career.  There are a few essentials:  a DVD, a website, a book, a one-sheet.  And a number of should-haves: a social media presence, a blog, a press kit, handouts, YouTube videos.  And after that, the only limit is your imagination.  The […]

How to develop a paid public speaking career – IV: 3 Rules for Long-term Public Speaking Success

You’ve created both push and pull demand – you’ve wooed the bureaus and meeting planners and you’ve created a strong platform – and you’re getting inquiries.  What do you need to do to create a thriving, sustainable business?  Following are the three essentials for long-term success in the very tough business of (paid) public speaking.  […]

How to develop a paid public speaking career – III: Where do you find gigs?

If you’ve read this far, you’re interested in a paid public speaking career in spite of the competitiveness and because of the opportunity to reach an audience with your message.  And you want to make money.  So far, so good. The next step is to think about how you’re going to create demand for yourself […]

How to write, sell, and market a business book – VII: Marketing Your Book

We’ve arrived at that point you maybe never thought you’d get to:  you’ve written your book, it’s going to be published soon, and you’re ready to market it.  You’re ready because you’re smart and you’ve realized that your publisher is going to do nothing to promote the book.  It’s up to you.  If that shocked […]

How to write, sell, and market a business book – VI: Writing the Book

At long last you’re ready to write the book.  You’ve sold the proposal and a publisher is patiently awaiting the application of your genius to the blank computer screen.  What do you need to know before you plunge in?  I’ve written extensively about good structures for content in both of my books on public speaking […]

How to write, sell, and market a business book – IV: You’ve written that proposal; now what?

So you’ve written that proposal, and it’s killer.  Remember, there’s still a long way to go.  And unfortunately, we’re at one of the hard parts of the journey.  You can’t approach a publisher directly.  This is one of those times in life when you need expert help.  If you go to a publisher directly, it […]