Principles of persuasive rhetoric – 5
Principle V: Persuasive rhetoric passes the test of four critical questions: Is it articulate? Is there a real alternative? Is ...
Principle V: Persuasive rhetoric passes the test of four critical questions: Is it articulate? Is there a real alternative? Is ...
Principle IV: Persuasive rhetoric deals in stories, facts, and tropes Stories, facts, and tropes are your tools for building effective, ...
Principle III: Persuasive rhetoric deals with problems and solutions. Think of a communication — whether a formal meeting, a one-on-one ...
Principle II: Persuasive rhetoric has a clear goal in mind and is usually transparent about it. When you negotiate, you ...
Persuasive rhetoric is about phrasing your arguments so that your listeners can hear them. I’m going to do a series ...
Principle X: Authenticity and charisma derive from becoming open, connected, passionate and listening with and to your audience. Authenticity comes ...
Principle IX: To be perceived as an authentic public person, you must align your nonverbal and verbal ‘conversations’. This means ...
Principle VIII: To control the second conversation, you must focus on your emotional intent rather than conscious awareness. As I’ve ...