For my next blog series, I’m celebrating some top speakers who have recent books.  I’m beginning with David Meerman Scott, who has just updated his 2007 bestseller, The
New Rules of Marketing and PR (http://tinyurl.com/yjpkd3k).  A lot has happened in the last 2 and a half years in social media – Facebook, Twitter and Ashton Kutcher, to name a few – and the good news is that David gets virtually all of the new developments in this second edition. 

What I like about David’s book is that he manages to address the novice and the knowledgeable alike without talking down to anyone.  If you’re a social media maven, but you have a dark secret, like, you really don’t understand Digg, then this book will allow you to catch up without feeling stupid.  And if you’re a novice to Twitter or Facebook or Linkedin, David explains the basics without condescending to you. 

It’s his infectious passion for what you can do online that makes the book fun to read, and David a great speaker to watch.  Catch him here talking about speaking:  http://tinyurl.com/yd2unbl.

The good news is that he packs a lot of learning into his speech while entertaining at the same time.  His speech, like his book, is full of stories, and they
stick in your mind.  Want to understand how you could talk up your conference without spending millions on advertising – which might not be seen by the right people?  Check out the way the First Annual Singapore Tattoo Show got the word out. 
It’s memorable, and it’s typical of the stories in the book and speech. 

If you’re wondering what social media is all about, or you’ve been thinking about starting a blog and you wonder how you can justify it to your company, or you’ve got an ad budget and you’re wondering if TV is still the way to go – then read the book or hire David to speak.  You’ll be glad you did.