Give Your Speech Change the World

Video Book Review by Chris Brogan. My friend, Tim Sanders sent me this book by Nick Morgan, Give Your Speech, Change the World: How to Move Your Audience to Action. I admit that as a pro speaker, I wasn’t sure what I’d take from it. Well, I took tons from it, and you might, too, […]

Current Speakers and their Books – II: Sally Hogshead

It’s an ADD world, information-saturated, and 24/7 – this everyone knows.  Sally Hogshead has figured out what anyone wanting some attention can do about the short attention span of our fellow humans.  In a word, what you have to do is fascinate your species.  Sally’s new book is called Fascinate:  Your 7 Triggers to Persuasion […]

Basic principles of persuasive rhetoric – 7

Principle VII: Authenticity and charisma in content require self-revelation in this confessional age. Being willing to confess something, even if it’s small, is table stakes in this age, surrounded as we are by the no-holds-barred, tell-all, celebrity-infatuated media, which constantly dish up the most intimate details of the lives, real or imagined, of these people […]

Basic Principles of Persuasive Rhetoric – 6

Principle VI: Persuasive communication cuts through the clutter of information overload by dealing with safety issues. Turn Maslow’s hierarchy of needs upside down in your mind. Maslow said that we take care of our needs in order, from the most basic to the more refined. So, we take care of physiological needs first — food […]