I’m struck by the very different recent public appearances of Sarah Palin and Judge Sonia Sotomayor, because they illustrate – in two extreme ways – the importance of openness – and clarity of intent – in public speaking.  You can see samples of their respective video records here:  (Sotomayor) http://tinyurl.com/ksfrov and here:  (Palin) http://tinyurl.com/kjnxlb

Leaving aside political opinions for a minute, both women are effective public speakers who have drawn both praise and opprobrium from opposite sides of the political spectrum.  They are both able to communicate effectively with their supporters and people on their side of the divide. 

That’s in part because they meet the first test of a public speaker:  being open.  I say a good deal more about this in my book, Trust Me:  Four Steps to Authenticity and Charisma, but here I’ll just encourage you to watch their faces.  Both are great nodders, both smile readily, using their eyes and eyebrows to signal openness to their audiences.  Openness is largely established with non-verbal facial (and hand) gestures, and both women accomplish this task well. 

It’s in clarity of intent that the two differ.  Judge Sotomayor makes her intent perfectly clear – to both her supporters and opponents.  She intends to be confirmed.  She will answer every question as thoroughly as she can according to the bizarre rules established over the years for (successful) Supreme Court nominees – without actually giving anything away.  She will radiate judicial calm and restraint.  As a result, she reinforces her bond with her supporters and gives her opponents very little to attack her with.  She may even win some Republicans over to her side. 

Governor Palin, in her resignation speech at a hastily called press conference on the Friday of the Fourth of July weekend, was completely opaque about her intent.  As a result, she further alienated her opponents and lost a good many of her supporters.  If you’re going to quit a job to which you’ve been elected, like a governorship, you have to have a really good – and clear – reason.  Palin’s assortment of suggested causes for stepping down were unconvincing and contradictory.  Without clarity of intent, we don’t understand her motives, and when we don’t understand someone’s motives, we can’t sympathize with them. 

Openness and clarity of intent need to go together for effective speechmaking.